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Facts and figures
Management and Sales
By choosing the Management and Sales specialisation within the Business Engineer degree programme, you will develop into a link between technology, the market and business. What makes the specialisation at Mittweida unique is the consistent integration of technical understanding and sales expertise.
You’ll learn how to successfully position and market products. But you’ll also learn about the products you’re selling. Modules such as industrial application systems, production management and product lifecycle management ensure that you can understand technical contexts – a crucial advantage in your future career.
An overview of the course content
During your degree, you will first build a solid foundation in Business Administration, finance, mathematics, statistics and technical fundamentals. At the same time, you will develop an understanding of industrial processes, energy systems and digital applications. Building on this, you will delve deeper into topics related to sales and management: marketing, risk management, pricing policy, online marketing and customer relationship management. As the programme progresses, you’ll also cover entrepreneurship, project management and sales management. In this way, you’ll gradually develop the ability to analyse markets, understand customer needs and strategically market complex products.
This is complemented by international modules such as Business and Technical English and International Management, which prepare you for global markets. Through projects, practical tasks and the compulsory work placement, you’ll gain experience early on and develop a realistic picture of your future career.
Business Management: Business Administration and Economics
Fundamentals of Information Technology
Fundamentals of Natural Sciences
Energy Technology I
Mathematics
Key Academic Skills
Business Management: Accounting, Cost and Revenue Accounting
Corporate Finance
Statistics/Stochastics
Energy Technology II
Renewable Energy
Business English
Private Commercial Law
Applied Engineering and Management
Data and Information: Industrial Application Systems
Technical and Advanced Business English
Specialisation modules:
- Marketing
- Risk Management
Production Management
Quality and Innovation Management
Industrial Controlling
General Studies I & II
Specialisation modules:
- Pricing Policy and Online Marketing
- Customer Relationship Management
Product Lifecycle Management
Human Resources and Organisational Development
International Management
General Studies III & IV
Specialisation modules:
- Entrepreneurship and Project Management
- Sales Management
Reflection Module
Practical
Module: Independent scientific and practical work within a company
Duration: 12 weeks
Bachelor’s
Thesis: Final, independent academic project
Duration: 12 weeks
Business Engineer in Mittweida
In summary – Management and Sales in Mittweida
Specialisation within the full-time Bachelor’s degree programme in Business Engineering
(180 Credits)
Thanks to your combination of technical understanding and business acumen, you excel particularly in areas where traditional business graduates reach their limits. You might work, for example, as a sales engineer, key account manager, product manager or in technical marketing. Positions in business development, project management or strategic sales are also typical entry-level roles. You’re particularly in demand in industrial companies when it comes to explaining complex products, building customer relationships and actively developing markets.
Application and Admission
Applicants must hold a general university entrance qualification, a university of applied sciences entrance qualification, a subject-specific university entrance qualification or an equivalent recognised qualification. Applicants who have completed vocational training and have at least three years’ professional experience may also be admitted following a consultation and a successful entrance examination.
Language skills:
Anyone who did not obtain their university entrance qualification at a German-speaking institution must demonstrate German language proficiency at level C1 of the Common European Framework of Reference for Languages. Proof of this can be provided, for example, by passing the ‘German as a Foreign Language’ (TestDaF) test at the Mittweida University Preparatory College with an average score of TDN 3 in all four sections, or by presenting an equivalent certificate.
The application period for the winter semester begins on 15 April and ends on 15 July. You can register online via the HSMW application portal. Once you have submitted all your documents, you can enrol. Once you have enrolled, your place at Mittweida is secured. For international applicants, the application deadline is 15 May, to allow sufficient time to apply for a visa.
We’ve got you covered! Excellent study conditions, modern facilities and affordable rent allow you to focus fully on your studies. Tutorials are on hand to help with academic queries, the SAXEED start-up network supports you on your journey to developing your own business idea, and the Social Support Service offers assistance with specific life situations, such as childcare or caring for relatives. The campus also has plenty to offer: two music festivals a year, an active esports team and a vibrant student community. Discover just how diverse life in Mittweida is – at the Open Day or the Night of Science.
Related degree programmes
Frequently Asked Questions
This degree programme is ideal for versatile, all-rounders with a wide range of interests who don’t want to choose between engineering and business, and who enjoy solving complex problems from different perspectives. If you have strong analytical skills and are keen to take on leadership responsibilities at the interface between production and management, this is the perfect programme for you.
The degree programme is very practice-oriented, as you regularly apply theoretical concepts in project work and complete a compulsory work placement in industry. Thanks to the university’s close links with businesses, you’ll gain an insight into the real-world challenges of the workplace whilst you’re still studying.
Whilst Business Administration focuses purely on economic processes such as marketing, finance and human resources, Business Engineers are an interdisciplinary field at the intersection of management and technology. You will not only learn how to run a business, but also gain an understanding of the technical details of the products and production processes behind it.
What makes Mittweida special is the close integration of these two worlds, which makes you the perfect ‘interpreter’ between engineers and businesspeople. The degree programme is so wide-ranging that, by the end, you’ll be able to successfully bring technical innovations to market, taking economic considerations into account.
The engineering component provides you with a solid grounding in technical fundamentals in areas such as Mechanical Engineering, electrical engineering and manufacturing technology, enabling you to understand the physical principles behind industrial processes. You won’t just be sitting in lecture theatres; you’ll also be working in modern laboratories, directly with technical equipment and systems.
