Digital Business and Entrepreneurship – Bachelor’s specialisation

Companies are facing digital, environmental and social changes. This calls for people who think commercially, act digitally and have the courage to break new ground. The Digital Business and Entrepreneurship specialisation trains students to become precisely such change-makers: you will develop digital business models, identify trends at an early stage and learn how sustainable and innovative companies operate.

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Facts and figures

Faculty
Industrial Engineering
Academic degree
Bachelor of Arts
Course of studies
6 Semesters
Start
Winter semester
Business Administration (BA)

Digital Business and Entrepreneurship

Your parents used to hire films from the video shop; you use Netflix and Disney+. Your grandparents used to drive to a specialist TV shop; you order your PlayStation from Amazon. Writing letters? We’ve got social media!

Digital business models have turned students into billionaires. And why shouldn’t you be the next one? With the Digital Business and Entrepreneurship competence profile, you’ll acquire the skills you need to turn an idea into your own business – or to help companies expand their customer base digitally and make new products a success.

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What sort of content can I expect?

An overview of the course content

At Mittweida University of Applied Sciences, you’ll study in a practical, networked environment with close links to the regional and international start-up scene. To begin with, you’ll learn the traditional fundamentals of Business Administration – management, accounting, finance, law, cost accounting and statistics – and combine them with key topics for the future. Sustainable business practices run through every semester, equipping you to make responsible decisions. As part of your skills development, you’ll delve into digital value chains early on, develop new business ideas and learn how to successfully lead products, teams and companies. In doing so, you’ll work on real-world projects and prepare yourself specifically for your future career. The Practical Transfer Project connects you directly with companies – here you’ll tackle real-world tasks, present your findings and build a professional network.

Fundamentals of Sustainability Management

Fundamentals of Management

Accounting and Financial Reporting

Business Law I

Business Mathematics

Key Academic Skills

Sustainable Resource Management

Value Chain Management

Profit and Loss Account

Business Law II

Mathematics: Business Statistics

Business English

Strategic Sustainability Management

Human Resources and Organisation

Investment and Finance

Business Law III

Project Management

Competence Profile Module: Digital Business and Entrepreneurship:

  • Digital Business Development
  • Start-up Management

Operational Sustainability Management

Specialisation module for the following fields of study:

  • Human Resource and Marketing Management: Marketing Management
  • Finance, Accounting, Controlling and Taxation: Finance and Accounting

Competence module in Digital Business and Entrepreneurship:

  • Business Succession
  • Business Management

Competency Development

Practical Application Project

General Studies I: Languages, Soft Skills and More

Sustainability Reporting and Monitoring

Specialisation module within the degree programme:

  • Human Resource and Marketing Management: Human Resource Management
  • Finance, Accounting, Controlling and Taxation: Controlling and Taxation

Competence Profile Module in Digital Business and Entrepreneurship:

  • Innovation Management

Continuation of the Practical Application Project

General Studies II: Languages, Soft Skills and More

Work
Placement: Independent scientific and practical work within a company
Duration: 12 weeks

Reflection module

Bachelor’s
thesis: Final, independent academic thesis
Duration: 12 weeks

ā€žWhat I particularly love about the Business Administration degree programme is the practical nature of the knowledge taught. I also appreciate the wide range of opportunities for personal development, such as being involved in the Business Engineer Students’ Council, as well as the atmosphere and sense of community.ā€
Sonja
20, from Pirna, studying Business Administration in his second semester
ā€žWhat I particularly like about my degree is that we have plenty of opportunities to carry out our own projects and make a difference whilst we’re still studying. What’s more, the lecturers are very approachable and support us with our individual ideas. This means you can develop not only academically but also personally.ā€
Klara
19, from Mittweida, studying Business Administration in his second semester
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Business Administration in Mittweida

In summary – Business Administration in Mittweida

Description

Full-time Bachelor’s degree programme in Business Administration

Academic degree
Bachelor of Arts
(180 Credits)
Regular study period
6 Semesters, Full-time study
Start
Winter semester
Course language
german
Admission restriction
No
Costs per semester
Semester fee 107€
Afterwards?

Graduates of the Business Administration programme at Mittweida work, for example, as self-employed consultants or auditors, as business development and change managers or sustainability specialists, as well as in roles within finance and accounting, management accounting, human resources and marketing. Of course, you can deepen your knowledge on the Master’s programme in Mittweida. You can either specialise in Business Administration or opt for Industrial Management to pursue a profile in industrial engineering.

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Study Information Evening (Studieninformationsabend)

11 November 2026 | 5.00 pm to 7.00 pm

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Application and Admission

Applicants must hold a general university entrance qualification, a university of applied sciences entrance qualification, a subject-specific university entrance qualification or an equivalent recognised qualification. Applicants who have completed vocational training and have at least three years’ professional experience may also be admitted following a consultation and a successful entrance examination.

Language skills:

Anyone who did not obtain their university entrance qualification at a German-speaking institution must demonstrate German language proficiency at level C1 of the Common European Framework of Reference for Languages. Proof of this can be provided, for example, by passing the ā€˜German as a Foreign Language’ (TestDaF) test at the Mittweida University Preparatory College with an average score of TDN 3 in all four sections, or by presenting an equivalent certificate.

The application period for the winter semester begins on 15 April and ends on 15 July. You can register online via the HSMW application portal. Once you have submitted all your documents, you can enrol. Once you have enrolled, your place at Mittweida is secured. For international applicants, the application deadline is 15 May, to allow sufficient time to apply for a visa.

We’ve got you covered! Excellent study conditions, modern facilities and affordable rent allow you to focus fully on your studies. Tutorials are on hand to help with academic queries, the SAXEED start-up network supports you on your journey to developing your own business idea, and the Social Support Service offers assistance with specific life situations, such as childcare or caring for relatives. The campus also has plenty to offer: two music festivals a year, an active esports team and a vibrant student community. Discover just how diverse life in Mittweida is – at the Open Day or the Night of Science.

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Do you have any more questions?

Frequently Asked Questions

It’s not so much a question of ā€˜better’ as it is one of focus: whilst Business Administration at large universities is often very abstract and theory-heavy, the Business Administration programme at Mittweida is consistently practice-oriented. You’ll benefit from small seminar groups and close links with the business world, which makes it much easier to find a job after graduation.

A solid grounding in school English is more than enough to follow the lectures and specialist literature without any difficulty. As many technical terms in business are international anyway, you’ll naturally become more comfortable with business English during your studies without needing to be a language expert beforehand.

The course is certainly demanding, particularly in quantitative subjects such as statistics or accounting, but the strong practical focus at Mittweida makes the material accessible and easy to understand. As the theory is usually applied directly to practical case studies, the subject matter is far less dry than at large universities and, with a bit of hard work, is well within everyone’s reach.

Whilst the core modules are the same for all students, to ensure a solid foundation, the specialisations in the second half of the degree programme focus on very specific areas. Depending on your choice, you will either delve deeply into creative strategies, complex numerical worlds or organisational management processes, ensuring that your degree takes on a completely individual profile.

You usually choose your specialisation after the third semester, once you have a firm grasp of the fundamentals of economics. This gives you plenty of time during your first year to work out, without any pressure, whether your strengths lie more in marketing, human resources, management accounting or logistics.

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  Lisa Viehweg
Lisa Viehweg
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Dienstags 13:30 bis 15:30 Uhr
Mittwochs 9 bis 11 Uhr
Donnerstags 14 bis 17 Uhr
Freitags 9 bis 11 Uhr

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What is the HSMW?

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There are more than just five good reasons to study in Mittweida. The most important one: over 90 specialised degree programmes that consistently focus on practical professional skills. Because, particularly in the age of AI, it’s not just about having learnt the theory, but about successfully applying it in practice.

But your time at university is about more than just acquiring knowledge. The HSMW campus is reminiscent of a US university – a small university somewhere in the Midwest. In Mittweida, everything is within easy walking distance, so you can study more comfortably, in a more relaxed and focused way – thanks in part to affordable rents. Instead of having to finance your living costs with part-time jobs, you can make the most of the vibrant campus life.

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dedicated staff
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Partner universities worldwide
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Years at HSMW
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