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Facts and figures
Media Management and Technology
Understanding and shaping the changes in the media industry requires more than just creative flair. It requires analytical, technical and entrepreneurial thinking all at once. This is precisely what the Masterās in Media Management and Technology offers you.
In Mittweida, youāll combine management methods with an understanding of technology and creative practice ā always with an eye to the future of digital communication, in a way thatās both practice-oriented and research-based. Youāll explore digital business models, next-generation media technologies, innovation management and data analysis.
An overview of the course content
Your Masterās degree in Media at Mittweida combines knowledge in Business Administration with technical expertise and practice-oriented research. In Germanyās most state-of-the-art academic media centre, youāll work with tools and technologies that are otherwise only found in major media organisations, such as in the Virtual Production studio.
At the same time, youāll work on real-world projects with partners from the media industry and research sector. This allows you to see first-hand how new ideas are turned into market-ready products. The Master Classes enable you to tailor your specialisation to your individual interests ā whether in journalism, corporate communications or programme development for TV and streaming platforms.
Business Management
Innovation and Change Management
Empirical Social Research I
Interactive Media Applications I
Master Classes (2 out of 4):
- Quality Journalism
- Entrepreneurial Business Planning
- Science Communication
- Interactive Storytelling
International Management
Digital Business Models
Empirical Social Research II
Interactive Media Applications II
Masterclasses (2 out of 4):
- International Journalism
- Strategic Marketing and Communication
- Global Corporate Culture
- Innovative Formats
Research project: Media company work placement (16 weeks)
Supplementary self-study: reading list
Masterās thesis and colloquium
Media Management and Technology in Mittweida
In summary ā Media Management and Technology in Mittweida
Full-time Masterās programme at the intersection of Media Management and media production
(120 Credits)
Once youāve graduated, youāll be ready to take on responsibility. Youāll lead development projects, shape transformation processes within media companies, or set up your own start-up. Typical areas of work include innovation and product management, corporate communications, consultancy or research. The Masterās degree also qualifies you to pursue a PhD and opens up international career paths. Leadership skills, academic research and the highly practical nature of the programme will equip you for management roles in media companies, technology start-ups or agencies.
Application and Admission
Applicants must hold a first professional university degree worth 180 ECTS credits (Bachelorās degree) and provide evidence of at least twelve weeksā media-specific practical experience. This practical experience may have been gained as part of the Bachelorās degree programme.
Language skills:
Applicants who did not obtain their university entrance qualification at a German-speaking institution must provide evidence of German language proficiency at level C1 of the Common European Framework of Reference for Languages. Proof may be provided, for example, by taking the āGerman as a Foreign Languageā (TestDaF) test at the preparatory college of Mittweida University of Applied Sciences, achieving an average of TDN 3 in all four sections, or by presenting an equivalent certificate.
The application period for the winter semester begins on 15 April and ends on 15 July. You can register at hs-mittweida.de/bewerben. Once you have submitted all your documents, you can enrol. Once you have enrolled, your place at Mittweida is secured. For international applicants, the application deadline is 15 May, to allow sufficient time to apply for a visa.
Excellent study conditions, facilities unrivalled anywhere in Germany and a vibrant campus make your degree programme truly unique. Youāll work on real-world media projects and benefit from personalised support and a strong network. Tutorials are on hand to help with academic queries, the SAXEED start-up network supports you with your own projects, and the Student Welfare Service helps you strike a balance between your studies and personal life ā for example, if youāre looking after a child or caring for a relative. On campus, you can look forward to two major music festivals a year, an active esports team and a strong sense of community. Mittweida is different from what you might expect. See for yourself at the Open Campus Day (Studieninformationstag) or the Night of Sciences (Nacht der Wissenschaften)!
Related degree programmes
Frequently Asked Questions
Yes, absolutely. As well as its focus on management, the programme trains you to become a highly qualified specialist in complex technological and conceptual processes. If youād prefer to work as a specialist in data analysis, media law or product management, or as a tech consultant, this Masterās programme will provide you with the necessary in-depth knowledge.
Yes, practical projects are firmly embedded in the curriculum. In interdisciplinary Masterās projects, youāll develop innovative media products, analyse market data for real clients or design technological solutions, enabling you to translate your theoretical knowledge directly into measurable results.
As the Masterās programme relies heavily on intensive team projects, practical media exercises and direct interaction in the studios, itās definitely worth living near the campus. If you plan to commute, you should organise your days on campus well, as group work and studio sessions often require flexibility.
The Masterās programme is open to students from a range of disciplines. This means that we do not require you, for example, to have a Bachelorās degree in Media Management as your first higher education qualification. However, for admission, you must provide evidence of at least twelve weeksā media-specific practical experience. If you have already completed this practical experience during your Bachelorās degree (e.g. through an integrated work placement), it will be fully recognised for this purpose.
This Masterās programme is well worth it if you want to work strategically at the interface between business and technology, are seeking deeper insights into data-driven media models, or are aiming for an academic career (including a PhD). It equips you with the tools to actively steer the digital transformation of the media industry.
The degree programme combines a solid academic foundation with a strong practical focus. You wonāt be cramming abstract theory for theoryās sake; economic and technological concepts (such as business analytics or strategic management) are usually applied directly to real-world case studies and current challenges facing the media industry.
