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As part of the Blended Intensive Programme (BIP) ‘Blackbox Virtual Production | Shooting Commercials in VP’, 37 students from Portugal, Finland, Croatia, Spain and Germany worked together in mixed international teams on advertising spots. The intensive production week at Mittweida University of Applied Sciences (HSMW) from 16 to 20 March was preceded by a longer preparatory phase, including two online teaching sessions on 2 and 9 March, during which the theoretical basics were covered, and further online team meetings in which the teams’ creative ideas took shape.
New opportunities, new training for creative ideas
Virtual production has transformed the way films and adverts are made. It combines traditional storytelling with modern technology. Filming takes place in front of large LED walls, the content of which adapts in real time to the movements of the cameras and the actors. This technology is no longer the preserve of major Hollywood productions, but is also accessible to smaller studios and independent filmmakers. HSMW trains specialists in this field at its Virtual Production studio.
The students go through the entire process of a virtual production – from developing ideas, through filming on a virtual set, to the delivery of the final film. During the BIP, they shared these opportunities with their international fellow students in Mittweida. Together, they experienced a comprehensive learning process.
Lecturers from the participating universities also travelled to Mittweida University of Applied Sciences and appreciate the added value this brings for their students – as Professor Robert Krivec of Algebra Bernays University in Zagreb explains:
The collaboration between Algebra Bernays University and Mittweida enables this very advancement in the industry through ongoing research and the application of virtual technology, as demonstrated by this year’s BIP programme, with which not only students but also lecturers are satisfied.
Innovative, interdisciplinary and international
The BIP at the Faculty Media Sciences at Mittweida University of Applied Sciences not only fosters technical and creative skills, but also promotes international collaboration and cultural exchange. Even whilst studying, students have the opportunity to work in an international context, build valuable networks and present their projects to a wide audience on a platform such as YouTube.
Students and teaching staff from the following higher education institutions took part in this BIP: Universidade de MAIA Porto (Portugal), Tampere University of Applied Sciences (TAMK) (Finland), Algebra | Bernays University Zagreb (ABUZ) (Croatia), and the two Spanish universities, the Universitat Autònoma de Barcelona (UAB) and the Universitat Politècnica de València (UPV).
Christof Amrhein, Professor of Cross-Media Moving Image Production at the Faculty Media Sciences at HSMW, led the BIP. He was supported by an experienced team of lecturers, including the Leipzig-based advertising film director Markus Engel, Professor Alexander Marbach, an expert in VP technologies at the HSMW, as well as VP supervisor Nicola Matthes and Thomas Dietze, head of the VP studio at the Mittweida Faculty of Media.
