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Facts and figures
Global Communication in Business and Culture
With our double-degree programme, you’ll complete two degree programmes in one course of study: you’ll start at Mittweida University of Applied Sciences, take the Communication and Public Relations programme in Cluj-Napoca in your second year, and then receive your bachelor’s degrees from both universities.
Never heard of Babeș-Bolyai University? Its history dates back to 1581. Today, it is the largest and most prestigious university in the country. In the QS Star Ranking, it was the only university in Romania to be awarded the QS**** seal. The benefit for you: UBB is a multilingual university. You can study in German and English – or try your hand at Romanian and Hungarian, unless one of them is actually your mother tongue.
How a degree programme combines management, international studies, politics and media
An overview of the course content
Whilst you’ll spend the first two semesters in Mittweida alongside the ‘regular’ students on the Global Communication in Business and Culture programme, you’ll begin your study abroad adventure a semester earlier. You’ll head to Cluj, in one of Europe’s most fascinating regions in terms of culture and history.
In Transylvania, you’ll find not only what is arguably the country’s best university, with over 45,000 students – a place where, as far back as 100 years ago, around 2,000 German students enrolled each year. You won’t get bored outside university either. In this city of 300,000 inhabitants, for example, the ‘third-best festival in the world’ takes place every year: Untold, which attracts over 400,000 visitors.
Business Management I
Media Markets
Journalism
Intercultural Team Building
Scientific Reasoning and Research Methodology
Cultural Communication I – Business English I
Business Management II
Media Production
Cultural Studies
Human Resource Management
Institutional Case Studies
Cultural Communication II – Business English II
You decide for yourself which modules to take in Cluj-Napoca. The entire UBB module catalogue is available to you. You’ll probably be most interested in the courses offered by the Faculty of Political, Administrative and Communication Sciences and the modules on the Communication and Public Relations degree programme. Nevertheless, you should also take a look at the courses offered by the Faculty of European Studies, the Faculty of Economics and Business Management, and the Faculty of Business. Here, too, you can find a number of modules that match your academic interests and perfectly complement your personal profile.
A semester abroad involving a teaching project at a university and a work placement at an institution or company in an international context
Applied Intercultural Competence
Philosophical Reflection
Applied Project Management
International Management
Advanced Media Lab
Contemporary Challenges in International Relations and Cultural Diplomacy
Scientific Writing and Academic Skills
Intercultural Business Simulation
Bachelor’s thesis (12 weeks)
Global Communication in Business and Culture in Mittweida
In summary – Dual Degree Programme with Babeș-Bolyai University in Mittweida
Dual Degree Programme within the full-time Bachelor’s degree programme in Global Communication in Business and Culture
(180 Credits)
As an intercultural expert, you will support the internationalisation of companies, organisations and institutions in the fields of business, media, culture and politics. You will shape global communication processes, develop strategies and advise international teams. Typical areas of work include intercultural coaching, international marketing, product management and recruitment. If you wish to deepen your knowledge, the ‘Innovation and Business Expansion’ Master’s specialisation at Mittweida is an excellent option.
Application and Admission
Due to the entry requirements at UBB, you must hold the general university entrance qualification (Abitur). To obtain the dual degree, you must first apply in the normal way for the Global Communication programme at Mittweida University of Applied Sciences. Once you have started your studies, you should discuss the organisational details for your year abroad in Romania with the faculty’s programme coordinator.
Language skills:
If you did not obtain your university entrance qualification at a German-speaking institution, you must provide evidence of German language proficiency at level C1 of the Common European Framework of Reference for Languages. This can be demonstrated, for example, by taking the ‘German as a Foreign Language’ (TestDaF) test at the preparatory college of Mittweida University of Applied Sciences, achieving an average of TDN 3 in all four sections, or by providing an equivalent certificate.
The application period for the winter semester begins on 15 April and ends on 15 July. You can register at hs-mittweida.de/bewerben. Once you have submitted all your documents, you can enrol. Once you have enrolled, your place at Mittweida is secured. For international applicants, the application deadline is 15 May, to allow sufficient time to apply for a visa.
Excellent study conditions, modern facilities and affordable rent allow you to focus fully on your studies. Tutorials are on hand to help with academic queries, the SAXEED start-up network guides you through the process of developing your own business idea, and the Social Support Service offers assistance with specific life situations, such as childcare or caring for relatives. The campus also has plenty to offer: two music festivals a year, an active esports team and a vibrant student community. Discover just how diverse life in Mittweida is – at the Open Campus Day (Studieninformationstag) or the Night of Sciences (Night of Sciences).
Related degree programmes
Frequently Asked Questions
This degree programme is ideal for ‘bridge-builders’ who do not merely view business and media from a theoretical perspective, but who wish to understand the influence of culture on global business processes and messaging. Unlike purely technical media subjects or theoretical cultural studies, Global Communication directly links intercultural management with practical media skills.
Whilst block weeks, project phases and the compulsory global work placement offer good opportunities for flexible working, studying remotely on a long-term basis is difficult due to the large number of face-to-face seminars and practical sessions. The structured modular system provides stability, whilst still allowing you some flexibility to pursue your own projects off-campus from time to time.
Yes, a period of study abroad is an integral part of the curriculum, as the best way to experience and learn genuine intercultural communication is first-hand on the ground. When choosing a destination, you have access to a large network of partner universities worldwide, with your destination being within your chosen cultural region to ensure the smooth recognition of your academic achievements.
If you wish to complete a double degree, you should make your decision and submit your application by the end of the second semester, as this requires early and precise planning. This is the only way to ensure that your individual study programme is perfectly tailored to the requirements of the partner university, so that you can ultimately receive both degrees without any delays.
The cultural region you have chosen will form the central theme of your degree, as you will not only study the relevant language in depth but also gain a thorough understanding of the region’s political and social structures. Your projects and assignments will mostly relate to this region, gradually turning you into an expert on this specific cultural sphere.
