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Media studies in a unique setting
For many years now, the university’s Faculty Media Sciences and MDR have been working closely together on production-oriented academic media training based on the Mittweida model. With almost 2,000 students, an infrastructure that is unique in Germany and innovative concepts that combine the content, design, production and marketing of media productions, the faculty is the largest media faculty in eastern Germany. Academics and students in Media Management and Media Technology, as well as those on the Master’s programme in Media Management and Technology, are working on projects primarily in the areas of format development for MDR’s youth programming, MDR’s AI strategy for editorial and production, and Virtual Production in documentary film. There is also close cooperation with the editorial team at MDR WISSEN.
Tolkmitt emphasised: “MDR has been our partner from the very beginning, and we are linked through lecturers, joint projects and, not least, the Mittweida graduates working at MDR. Against this backdrop, too, our collaboration with MDR – as the most important media organisation in eastern Germany – is of particular significance.”
