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Facts and figures
Management and Marketing in Event Sports
In Mittweida, we combine traditional sports and event marketing directly with industry expertise and data-driven technologies of the future. Whilst other universities approach the subject purely from a media studies perspective, here you’ll benefit from the highly interconnected ecosystem of Mittweida University of Applied Sciences, which brings together business, technology and media on a single campus. You’ll learn in small, interdisciplinary teams, working on an equal footing with students from technical and business disciplines. This breaks down rigid silo thinking and equips you with the tools to position brands in the digital age in a way that is both emotionally engaging and economically sustainable.
An overview of the course content
Your Industrial Management degree programme adapts flexibly to your prior knowledge and combines management with creative implementation without unnecessary repetition. In the first semester, you’ll build a solid foundation through a broad core curriculum – with modules such as business-to-business marketing, strategic management, and machine learning and big data. The second semester takes you straight into your specialisation: you’ll master marketing communication, delve deeply into sports and health marketing, and design real-world events and campaigns in sport, the media and society. In the third semester, you’ll further specialise through an independent research and development project within a company, before writing your Master’s thesis in the fourth semester.
Basic profile: Elective module (4 out of 10):
- Business-to-Business Marketing
- Strategic Management
- Industrial and Logistics Management
- Performance Management
- Financial Management
- Energy Management
- Sustainability in Technology, the Environment and Society
- Energy Technologies
- Introduction to Materials Science
- Machine Learning and Big Data
Compulsory Elective Modules I and II (from the module pool)
Four specialisation modules:
- Marketing Communication
- Sports marketing
- Health Marketing
- Events and campaigns in sport, media and society
Compulsory-elective modules III and IV (from the module pool)
Reflection module
Research and Development Project
Compulsory Elective Module V (from the module pool)
Master's thesis
Industrial Management in Mittweida
In summary – Management and Marketing in Event Sports in Mittweida
Specialisation in the full-time Master’s programme in Industrial Management
(120 Credits)
With a Master’s degree, you will be qualified for demanding management roles in agencies, clubs, associations and companies. You could work as a key account manager in the sport and events sector, as a campaign manager in the health sector, or as a project manager for major events at event agencies. Roles in sponsorship, digital marketing or the strategic management of sport and events projects are also open to you.
Application and Admission
You must hold a first professional higher education qualification worth 180 ECTS credits (Bachelor’s degree) or a qualification from a state or state-recognised vocational academy in a field of engineering, natural sciences or economics. In addition, you must provide evidence of at least eight weeks’ work experience in economics or engineering, which may have formed part of your Bachelor’s degree.
Language skills:
If you did not obtain your university entrance qualification at a German-speaking institution, you must demonstrate German language proficiency at level C1 of the Common European Framework of Reference for Languages. Proof of this can be provided, for example, by taking the ‘German as a Foreign Language’ (TestDaF) test at the preparatory college of Mittweida University of Applied Sciences, achieving an average of TDN 3 in all four sections, or by presenting an equivalent certificate. The exception to this is the ‘Innovation and Business Expansion’ specialisation, which requires proficiency in English.
The application period for the winter semester begins on 15 April and ends on 15 July. To start your studies in the summer semester, you can apply from 15 October to 15 January. You can register at hs-mittweida.de/bewerben and select the Industrial Management degree programme. Once you have submitted all your documents, you can enrol. Once you have enrolled, your place at Mittweida is secured. For international applicants, the application deadline is 15 May, to allow sufficient time to apply for a visa.
Excellent study conditions, modern facilities and affordable rent allow you to focus fully on your studies. Tutorials are on hand to help with academic queries, the SAXEED start-up network guides you through the process of developing your own business idea, and the Social Support Service offers assistance with specific life situations, such as childcare or caring for relatives. The campus also has plenty to offer: two music festivals a year, an active esports team and a vibrant student community. Discover just how diverse life in Mittweida is – at the Open Campus Day (Studieninformationstag) or the Night of Sciences (Night of Sciences).
Related degree programmes
Frequently Asked Questions
The Master’s programme is primarily aimed at graduates in the fields of Business Engineer, Business Administration (with a strong technical or logistical focus) or engineering (with additional training in business). A first academic degree is a formal requirement.
As the degree programme is very project-heavy and includes many practical seminars, living in Mittweida or the surrounding area makes student life much easier. Those who commute should organise their days on campus efficiently, as laboratory and project sessions require you to be present at set times.
You usually select your compulsory elective modules via the intranet at the start of each semester in order to tailor your Master’s programme to your individual interests (e.g. specialising further in logistics or technology management). Changes can only be made during the enrolment period.
If you want to master the interface between technology and business and manage complex production and logistics processes on a global scale, this Master’s programme is the right choice for you. It specifically prepares you for leadership roles in the industrial sector.
Whilst the Master’s in Business Administration focuses on traditional core economic functions such as finance, marketing and Strategic Business Management, the Master’s in Industrial Management – as a traditional industrial engineering programme – integrates these management topics in depth with technical systems, production planning and supply chains.
