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The Faculty of Applied Computer Sciences and Biosciences at HSMW and the start-up MyGoal Health & Sports GmbH from Lauta, in eastern Saxony, are set to collaborate in future. The partnership will enable the young company to explore new approaches with AI and computer science experts from the university.
It is already possible to carry out gait analyses using video footage recorded literally as people walk past. However, new methods will enable significantly more comprehensive solutions to be developed.
One aim of the collaboration is therefore to improve the underlying measurement method, create a modular extension of the system and carry out benefit analyses based on scientific criteria. Students on the Bachelor’s degree programme in Media Informatics and Interactive Entertainment are also involved in the collaboration. One project within the cross-semester module series ‘Science-Business Learning Field’ focuses specifically on the user experience of the future application.
“This collaboration demonstrates once again the opportunities offered by application-oriented research at Mittweida University of Applied Sciences,” says Marc Ritter, Dean of the Faculty and Professor of Media Informatics. His colleague and Dean of Studies for the Bachelor’s degree programme in Media Informatics and Interactive Entertainment, Professor Matthias Baumgart, adds: “We take on the challenges set by our partners in industry and work together on innovative ideas that are immediately fed back into practice, where they enable marketable solutions.” Mathias Priebe, one of the two founders of MyGoal Health & Sports, is looking forward to the collaboration and is convinced: “Our partners in Mittweida are a stroke of luck for our start-up. Together, we’re solving problems that we’d struggle to tackle even with a much larger team.”
About MyGoal Health & Sports
Sports scientist Anke Stefaniak and strategy coach Mathias Priebe founded their company in 2023. Prior to this, they had already been working on a digital training system for runners and triathletes. MyGoal Training®, a web app for running analysis, is now on the market, enabling professional and amateur athletes alike to use AI to analyse their running technique and improve it in a targeted manner through personalised training plans. In their video podcast ‘Plauder Pace’, Stefaniak and Priebe regularly explore the interplay between sport, start-ups and strategy. In October 2025, Anke Stefaniak became the first East German to be awarded the ‘Badge of Honour’ as part of the ‘Women Tech EU’ programme. With this award, the European Commission recognises outstanding female founders in the field of deep tech.
Save the date
To mark the launch of the partnership, an online conference for the media and network partners will take place on 5 November 2025, from 9.15 am to 10.00 am. You can take part via this link
Further information on the project:
Prof. Marc Ritter
, Prof. Matthias Baumgart
MyGoal Health & Sports GmbH
Anke Stefaniak MA, Mathias Priebe, MBA | Tel: +49 35722 955330 | info@mygoal.de
