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Through a targeted donation, the foundation established by Norma’s founder is supporting Mittweida University of Applied Sciences (HSMW) in optimally preparing young talent for their career start and smoothing their transition into the business community of south-west Saxony.
On 7 July, Matthias Lehmann, branch manager of Norma in Rossau, presented a cheque for €2,500 from the Manfred Roth Foundation to Professor Christoph Meyer, Vice-Rector for Education at Mittweida University of Applied Sciences. The money will go directly towards initiatives that support students and connect them with future employers.
Further strengthening the link between academic study and professional practice
This funding is channelled precisely where the students’ futures are shaped: through practice-oriented training and the targeted placement of graduates into the labour market in south-west Saxony. Through initiatives such as the HSMW Career Day, support via the Deutschlandstipendium and early career guidance programmes for school pupils, HSMW bridges the gap between theory and professional practice. Professor Christoph Meyer, Vice-Rector for Education at Mittweida University of Applied Sciences:
“I am delighted that a company based in Franconia is so committed to education and the promotion of young talent in Saxony. It is money well spent, providing our students with the best possible start to their careers.”
A win-win for students and businesses
For the discount retailer Norma, too, the partnership is a genuine win-win situation. Having a direct line to the talent of tomorrow ensures that the retail company has access to well-qualified young professionals. Matthias Lehmann:
For the Manfred Roth Foundation, supporting education is not a one-way street. As a retail company, we benefit from a strong economy and, above all, from the highly trained specialists for our management team that Mittweida University of Applied Sciences produces.
Ongoing commitment since 2022
Manfred Roth, the founder of the Norma discount supermarket chain, who passed away in 2010, established the foundation to promote, amongst other things, science, research and education. Since 2022, the Manfred Roth Foundation has been providing regular support to Mittweida University of Applied Sciences in the development of practice-oriented educational and career programmes.
