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Following an internal university competition, the jury – comprising representatives from Mittweida University of Applied Sciences (HSMW) and the Saxon State Ministry for Regional Development (SMR) – selected Vanessa Meyer’s design as the winner. Meyer is in her fifth semester of the Media Management degree programme. On 9 November 2023 in Pamplona, following a year of Saxon chairmanship, Saxony’s Regional Minister Thomas Schmidt handed over the chairmanship of the ‘Automotive Regions Alliance’ (ARA) to the President of the Spanish region of Navarre, María Chivite Navascués – and, as a lasting contribution from Saxony, unveiled the logo to the public for the first time. It depicts the stylised outline of a car with several dots symbolising the automotive regions.
Design and more: Content, Production and Business
The design, along with those by Hans Christian Paul and Vivien Fiedelak, had made it through to the final round alongside other entries. They were created during the summer term of 2023 for the State Ministry’s competition.
Lecturer and qualified designer Norbert Rasch is delighted that his students’ work has been recognised: “The fact that our logo is visible across Europe does make us feel a little proud. However, we do not train graphic designers on the Media Management degree programme; rather, in the ‘Fundamentals of Design’ module, we teach students to recognise what good design is and how to use it effectively. Taking part in the competition was optional.”
The ‘Fundamentals of Design’ module forms part of the design training within the Bachelor’s degree programme in Media Management, in which – alongside design – content, production and business are the main areas covered, both theoretically and – always through the numerous projects – in practice.
Experience media studies in Mittweida first-hand on 11 January
At the Open Campus Day at Mittweida University of Applied Sciences on 11 January 2024, starting at 8 am, students and lecturers from the Faculty Media Sciences will be showing visitors around their studios and providing an insight into the numerous media projects and events, such as 99drei Radio Mittweida, the Mittweida Campus Festival and the Mittweida Media Forum.
In the TV studio, students will also be producing the livestream for the Open Campus Day (Studieninformationstag) on 11 January from 3 pm. They’d be happy to have you look over their shoulders.
Background: ARA
In the week before Christmas, against the backdrop of massive structural change in an industry that accounts for 14.5 million jobs across Europe, the European Parliament decided to provide special support to regions with automotive and supplier industries. In doing so, they responded to a call from the Automotive Regions Alliance (ARA), which brings together 33 European automotive regions. It was founded in June 2022 by members of the European Committee of the Regions (CoR). Saxony hosted the first conference in Leipzig in November 2022 and held the chairmanship for one year, a role fulfilled by Minister of State Thomas Schmidt as Saxony’s member of the Committee of the Regions. The mission is to raise awareness of the transformation and to give the affected regions a strong voice.
The logo from Mittweida now visually supports this voice.
