AI tools for day-to-day media operations

Artificial intelligence is a perennial topic, and not just in the media industry. But which AI tools and solutions are actually used in the day-to-day operations of a media organisation ā€“ and what are the reasons if implementation fails?

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At a glance

Event details

When?
04.12.2026
10 to 13 o'clock
Where?
MediaTechSpace Leipzig (Haus 48)
BĆ¼ttnerstraƟe 10
04103 Leipzig
For whom?
Graduates
Prospective students
Organizer
FakultƤt Medien
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In his presentation, Phillip Heger uses examples to illustrate where AI tools effectively save time in the day-to-day operations of a media company, but also where he deliberately chooses not to use them ā€“ and why most workflow optimisations fail not because of the technology, but because the companyā€™s own processes are not sufficiently defined. 

Phillip Heger is responsible for digital and corporate development at Sachsen Media and has been developing in-house software for editorial and planning teams for several years.

MediaTechSpace Leipzig
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