Prof. Dr. rer. pol. Georg Puchner

Faculty Media Sciences

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Field of appointment

Business Management, specialising in Sports and Event Management

Prof. Dr. rer. pol. Georg Puchner
Prof. Dr. rer. pol. Georg Puchner
FakultƤt Medien
+49 3727 58-1587
puchner@hs-mittweida.de
39-329
Visitor address
BahnhofstraƟe 15
09648 Mittweida
39-329
Postal address
Mittweida University
FakultƤt Medien
Technikumplatz 17
09648 Mittweida

Dean of Studies (CMU)

  • BA in Business Management
  • Business Management MA 
  • Communication Psychology BA

Curriculum Vitae

Prof. Dr Georg Puchner studied sports economics (Diplom) at the University of Bayreuth. Following various professional roles in the fields of sports and event management (Lower Saxony Football Association, managing director of a major sporting event) as well as marketing and media (including the Kirch Group/Pro7Sat1), a scholarship from Siemens AG enabled him to undertake an external PhD in the discipline of relationship marketing at the Bauhaus University Weimar under Prof. Thorsten Hennig-Thurau.

This was followed by a role as project manager at the Chair of International Trade Management at the University of St Gallen. Through his agency ā€˜Marketing C+ā€™, Prof. Dr Puchner gained extensive practical experience in the fields of relationship marketing, strategic marketing and brand management, including on projects for a subsidiary of Swarovski and for Kƶrber Medipak Systems.

From 2015 to 2019, Prof. Dr Puchner headed the DHS Study Centre in Nuremberg. Since 2019, he has been responsible for the Sports Business department at the Munich and Nuremberg study centres and played a key role in establishing Campus M University ā€“ the mobile study programme of Mittweida University of Applied Sciences.

Courses

  • Digital Skills & Project Management
  • Business Management
  • Specialised Management
  • Innovation and Trend Management
  • Project Management and Entrepreneurship
  • Human Resource Management

Key areas of research

  • Each focusing on sport and events:
  • Corporate Responsibility/Sustainability
  • Digitalisation/Artificial Intelligence
  • Brand management
  • Sponsorship
  • Relationship marketing

Publications

Puchner, Georg (2011): Customer Loyalty through Relationship Marketing Tools, Lohmar.

Marchand, AndrĆ©/Paul, Michael/Hennig-Thurau, Thorsten/Puchner, Georg (2017): How Gifts Influence Relationships with Service Customers and Financial Outcomes for Firms. In: Journal of Service Research, 20 (2), 105ā€“119. 

Conference papers

Hennig-Thurau, Thorsten/Paul, Michael/Puchner, Georg (2008): The Impact of Relationship Marketing Actions on Customer Attitudes and Behaviour: Insights from a Large-Scale Field Experiment. In: 17th Frontiers in Service Conference, Washington, DC. 

Hennig-Thurau, Thorsten/Paul, Michael/Puchner, Georg (2009): Modelling the Chain of Effects of Relationship Marketing Instruments on Customer Perceptions and Behaviours. In: QUIS 11 ā€“ Service Conference, Ingolstadt.

Hennig-Thurau, Thorsten/Paul, Michael/Puchner, Georg (2009): Do Relationship Marketing Instruments Really Have an Impact on Service Customers? Insights from a Large-Scale Field Experiment. In: 2009 AMA Summer Educatorsā€™ Conference, Chicago, IL, 391ā€“392.

Marchand, AndrĆ©/Paul, Michael/Hennig-Thurau, Thorsten/Puchner, Georg (2016): Affection or Money: What Really Drives Customer Loyalty? In: 2016 AMA Winter Educatorsā€™ Conference, Las Vegas, NV, E28.