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Cross-media moving image production
Brief profile
Prof. Dr Christof Amrhein is Professor of Cross-Media Moving Image Production at Mittweida University of Applied Sciences. He is Vice-Dean of the Faculty Media Sciences and Head of the Department of Film & Television. Prior to his appointment to the Faculty Media Sciences at Mittweida University of Applied Sciences, he worked for over ten years as a producer, writer and director for public service and commercial broadcasters in the media industry.
Prof. Amrhein currently teaches on the Bachelorās degree programmes in Media Management and Communication Psychology, as well as on the Masterās degree programmes in Media Production and Media Management and Technology. He is the curator and academic director of the Medienforum Mittweida conference.
Publications
Balaban, D.; Mucundorfeanu, M.; Szambolics, J.; Amrhein, C. (2025): Examining the immediate and delayed impact of immersive media on the effectiveness of social media influencer advertising: An experimental approach. In *Computers in Human Behaviour Reports*, Vol. 19ā2025, ISSN 2451-9588. doi.org/10.1016/j.chbr.2025.100781
Brinkmann, J.; Amrhein, C.; Proehle, A. (2025): First-person narrators. New reportage formats in public service broadcasting. Working paper of the Otto Brenner Foundation, No. 80. www.otto-brenner-stiftung.de/ich-erzaehler-innen/
Brinkmann, J.; Proehle, A.; Amrhein, C. (2025): New Journalism and conflict reporting ā The Case of āCRISIS ā Behind the Borderā. Paper accepted for presentation at the āFuture of Journalismā Conference from 11 to 12 September 2025 in Cardiff, Wales.
Proehle, A.; Amrhein, C.; Brinkmann, J. (2025): āIf you eat meat, eat it consciously!ā Ecological discourses in new presenter formats on public service broadcasting. Presentation given at the conference of the DGPuK specialist group on media language ā media discourses, held from 12 to 14 February 2025 in Darmstadt.
Amrhein, C.; Balaban, D. (2024): The effectiveness of 360Ā° videos for environmental communication. Exploring the impact of different types of storytelling. In *Computers in Human Behaviour Reports*, Vol. 13-2024, ISSN 2451-9588, doi.org/10.1016/j.chbr.2024.100368
Brinkmann, J.; Amrhein, C.; Prƶhle, A. (2024): Journalistic avant-garde or more of the same? The ānew generationā of public service presenter-led reports as formats of target-audience- and data-driven social journalism. Lecture delivered at the first joint conference of the āDigital Communicationā and āMethods of Journalism and Communication Studiesā specialist groups of the German Society for Journalism and Communication Studies (DGPuK) āDatafied Communication and Science: Theories, Methods and Challengesā from 18 to 20 September 2024, in Hamburg.